About Me
I’m Fousiya a Digital Marketing Expert in Kochi. I trained at CDA Academy and was certified as a Marketing and Digital Marketing Expert.
I apply my knowledge of content marketing, social media, SEO and advertising online to help them grow online. I am creative in the way I organize media and campaigns to satisfy my client’s needs and assist in growing their online presence.
Since I grew up in Kochi, I find it easy to evaluate what local people are likely to respond to and gain their attention. I consistently attempt to create campaigns that are cohesive to the audience I am communicating with to create a connection, meaning and impact.
My job is to enhance your brand, differentiate you and convert your audience to real customers.
My Services
Web Desinging
Web designing is the process of creating visually appealing and user-friendly websites.
SEO
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google.
SMM
SMM (Social Media Marketing) is all about promoting something through social media to reach and connect with more people.
Content Writing
Content writing means writing useful and interesting information for websites, blogs, social media, or ads.
Google Ads
Google Ads allows for businesses to show their ads only when people search for something on Google.
Meta Ads
Meta Ads are advertisements that appear on Facebook, Instagram, Messenger, and other apps owned by Meta.
What is Digital Marketing
- Digital marketing is selling a product or service digitally, using online channels such as search engines, websites, social media, email, and mobile apps.
- Digital marketing expands upon the limited options that you have with traditional marketing, which would be either print advertising, or advertising on TV.
- Digital has many more, and often less expensive, options than traditional marketing, and probably most importantly, it can be measured much easier.
- Digital marketing options include, but are not limited to, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email marketing.
Scope Of Digital Marketing
- Digital Marketing expert is getting super fun and extremely important! Today, organizations are bringing together artificial intelligence (AI), automation, and data into the advertising sphere to reach and effectively market to the right people.
- Consumers consume content on their phones, use their voice (think: Siri and Alexa), which has inspired organizations to create engaging and personal experiences to maintain consumer attention.
- Industry standard short clips/video content and creators via TikTok, Instagram, and Youtube shorts are now the most popular way to capture consumers, and deliver attention grabbing marketing.
- As organizations are pivoting towards first-party data for their practices, first-party data is becoming more important for organizations to understand their consumers habits primarily in regards to trust as thirdparty cookies are becoming obsolete.
My blogs
What is digital marketing? The complete guide
Digital marketing expert is the promoting of products, services or brands using digital channels like websites, social media, search engines, email, and mobile apps.
Be just a Google Search away
A content audit is a systematic review and analysis of all the content on a website or digital platform to assess its performance, relevance, accuracy, and alignment with business goals.
Social Media Content Calendar
A social media content calendar is a planning tool used to organize and schedule what content will be posted on different social media platforms over a specific period of time daily, weekly, or monthly.
Review
